Starting with the $8,000 question, the contestant was placed in the Revlon " isolation booth", where they could hear nothing but the host's words. If a contestant missed a question after winning $4,000 they received a consolation prize of a new Cadillac. The contestant could quit at any time and retire with their money, but until they won $512, they lost all winnings for answering a question incorrectly. At the $4,000 level, a contestant returned each week for only one question per week. Although this board was a large part of the set, it was seen only briefly, evidently to conceal the fact that categories were sometimes hastily added to match a new contestant's subject. To capitalize on the initial television success, the show was also simulcast for two months on CBS Radio where it was heard from October 4, 1955, to November 29, 1955.Ĭontestants first chose a subject category (such as "Boxing", "Lincoln", "Jazz" or "Football") from the Category Board. Bergen Evans was the show's expert authority, and actress Wendy Barrie did the "Living Lipstick" commercials.
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Television and film actor Hal March, familiar to TV viewers as a supporting regular on The George Burns and Gracie Allen Show and My Friend Irma, found instant fame as the quiz show's host, and Lynn Dollar stood nearby as his assistant. To increase the show's drama and suspense, and because radio host Phil Baker had bombed earlier in the decade with his lone television effort Who's Whose, it was decided to use an actor rather than a broadcaster as the host. The $64,000 Question premiered Jon CBS-TV, sponsored by cosmetics maker Revlon and originating from the start live from CBS-TV Studio 52 in New York (later the disco-theater Studio 54). Revlon first signed a deal to sponsor Cowan's brainchild for 13 weeks with the right to withdraw when they expired. The key: Revlon founder and chieftain Charles Revson knew top competitor Hazel Bishop had fattened its sales through sponsoring the popular This Is Your Life, and he wanted a piece of that action if he could have it. He decided to expand the figure to $64,000 for the new television program. Cowan drew the inspiration for the name from Take It or Leave It, and its $64 top prize offering.
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Cowan, formerly known for radio's Quiz Kids and the television series Stop the Music and Down You Go. The $64,000 Question was created by Louis G. The format of the show remained largely the same through its 12-year run a contestant was asked a series of progressively more difficult questions which began at $1 and ended at a top prize of $64,000. After 1950, the show was renamed The $64,000 Challenge. The $64,000 Question was largely inspired by the earlier CBS and NBC radio program Take It or Leave It, which ran on CBS radio from 1940 to 1947, and then on NBC radio from 1947 to 1952. Further information: Take It or Leave It (radio show)
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